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Tier 01
Groundwork

A focused strategic sprint that gives you the complete foundation to market your business with clarity and confidence. You'll walk away with everything you need—and nothing you don't.

$1,250 – $2,500
One-time investment · 2–4 weeks · Scope-dependent pricing
Best For
You know you need a plan. You just need the right one.

Groundwork is designed for founders who have the capacity to execute but need expert-built strategy to follow. Maybe you've been DIY-ing your marketing and it's scattered. Maybe you've hired freelancers and it didn't gel. Maybe you're launching something new and want to start with a system instead of scrambling. You don't need someone to run your marketing yet—you need someone to architect it.

What's Included
Everything to build with clarity.

Brand & Marketing Audit

A deep review of your current messaging, content, email presence, website, and conversion paths.

Messaging Framework

Your brand positioning, voice, and core messaging distilled into language you can use across every platform.

Content Strategy & Editorial Calendar

A 90-day content plan mapped to your business goals with a posting cadence that fits your actual life.

Email Marketing Roadmap

Welcome sequences, campaign strategy, and automation recommendations designed to convert consistently.

Website & Conversion Recommendations

Specific, actionable changes to improve how your website turns visitors into subscribers, leads, and buyers.

Strategic Playbook

Everything above documented in a beautiful, comprehensive guide you can reference and implement at your own pace.

How It Works
Two to four weeks. Three touchpoints.
01

Kick-Off Call (60 min)

We dig into your business, your goals, your audience, and your honest capacity. I ask the questions most marketers skip.

02

The Build (1–3 weeks)

I disappear into your brand world and build your complete strategic foundation. Messaging, content system, email roadmap, conversion recommendations.

03

Delivery Call (60 min)

I walk you through every piece of your playbook, answer every question, and make sure you feel confident executing.

Ready?
Start with a free Brand Alchemy audit.

Not sure if Groundwork is the right fit? Book a complimentary 30-minute audit. You'll walk away with real insights about your marketing ecosystem.

Book Your Free Audit