Let’s be real – marketing in the wellness space has gotten wild. Between AI-generated content flooding our feeds and the fifteenth iteration of “authentic marketing” (eye roll), it’s enough to make any conscious business owner want to retreat to a meditation cave. But before you break out the sage and sound bowls, let’s talk about…
At the heart of every thriving business lies a clear purpose. But how can one discover this purpose? The Japanese concept of Ikigai offers a timeless answer. Translated as “a reason for being,” Ikigai intersects passion, mission, profession, and vocation. It’s the sweet spot where what you love, what you’re good at, what the world…
With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search is rapidly reshaping the search landscape. As technology continues to advance, and as user behavior adapts, it’s evident: the future of search is voice-activated. For businesses, this means revisiting and adapting SEO strategies to remain relevant in this auditory-centric world. Here’s…
