With the right approach, a simple newsletter can not only keep your audience engaged but also drive your entire marketing cycle. From attracting new leads to nurturing loyal customers, let’s explore how a well-crafted newsletter can be a cornerstone of your marketing strategy. 1. Building Brand Awareness 2. Generating Leads 3. Converting Leads into Customers…
Let’s be real – marketing in the wellness space has gotten wild. Between AI-generated content flooding our feeds and the fifteenth iteration of “authentic marketing” (eye roll), it’s enough to make any conscious business owner want to retreat to a meditation cave. But before you break out the sage and sound bowls, let’s talk about…
At the heart of every thriving business lies a clear purpose. But how can one discover this purpose? The Japanese concept of Ikigai offers a timeless answer. Translated as “a reason for being,” Ikigai intersects passion, mission, profession, and vocation. It’s the sweet spot where what you love, what you’re good at, what the world…
