Branding isn’t just about catchy slogans or memorable logos; it’s a comprehensive representation of your company’s ethos, values, and message. One of the most influential elements in branding is color. The psychology behind color can significantly affect consumers’ perceptions and behaviors. Let’s delve into how you can harness the power of color psychology in your…
I’m excited to share a recent design: this brand style guide for Self Care School. The design features a few natural elements I really love:
At the heart of every thriving business lies a clear purpose. But how can one discover this purpose? The Japanese concept of Ikigai offers a timeless answer. Translated as “a reason for being,” Ikigai intersects passion, mission, profession, and vocation. It’s the sweet spot where what you love, what you’re good at, what the world…
