Let’s be real – marketing in the wellness space has gotten wild. Between AI-generated content flooding our feeds and the fifteenth iteration of “authentic marketing” (eye roll), it’s enough to make any conscious business owner want to retreat to a meditation cave. But before you break out the sage and sound bowls, let’s talk about…
At the heart of every thriving business lies a clear purpose. But how can one discover this purpose? The Japanese concept of Ikigai offers a timeless answer. Translated as “a reason for being,” Ikigai intersects passion, mission, profession, and vocation. It’s the sweet spot where what you love, what you’re good at, what the world…
With the right approach, a simple newsletter can not only keep your audience engaged but also drive your entire marketing cycle. From attracting new leads to nurturing loyal customers, let’s explore how a well-crafted newsletter can be a cornerstone of your marketing strategy. 1. Building Brand Awareness 2. Generating Leads 3. Converting Leads into Customers…
