5 Ways to Create a Community with Your Content
Want to attract ideal customers and build rock-solid loyalty around your brand? Create a community.
A community of people who loves what you do and how you do it will always be looking forward to your next offer, so you can sell with more ease.
Here are five tips for creating community-building content to keep the connection alive:
1. Focus on serving, not selling.
Your followers want to feel supported, so focus on helpful content they can use – not hard sells or promotional materials. Share tips, advice, best practices and other resources that can really help them.
There’s a time for selling, certainly, but the idea is to sell to a nurtured community that already trusts and values you.
2. Celebrate successes.
Doing something special with your content to celebrate a success or milestone is always a great way to build community spirit and motivation.
Whether it’s a limited-time offer, giveaway or social media campaign involving fans, creating something around successes gives followers an opportunity to be part
3. Be a connector.
Content that connects people with shared interests and objectives is a great way to build relationships, foster collaboration, and inspire others.
Why not create content around interviews with inspiring people within your community? Or perhaps set up an online meet-up or mastermind group? You can use the opportunity to focus on helping others and building trust.
4. Showcase your team.
PEOPLE want to do business with PEOPLE. It’s important to show the people behind the product or service and let customers get to know you better.
You could write about each individual, share stories or create videos that give viewers a sense of what it’s like to work with you. Connecting faces to the work your business does will elevate the community around your brand tremendously.
5. Listen to feedback.
We all want to feel heard. Listening to customer feedback is a great way to show that you are open, engaged and accountable – all essential components of building a strong community.
Not only should you respond quickly when customers have something to say, but also take action on their suggestions and make sure they know you’re listening to them. This will help create an open dialogue between you and your customers.
Use these tips and build a strong community around your brand. This is the best way to cultivate relationships with key customers in 2023 and beyond.
