How to Name Your Coaching Program
POV: you’re polishing up your brilliant coaching program – the one you know is going to change people’s lives – and you’re ready to name it. What do you call it?
Here are a few considerations when naming your coaching program.
1. Keep it simple
The best program names are easy to remember and say. They don’t require a lot of explanation or “selling.” If someone can’t understand your program name at a glance, it’s likely to be a turn-off.
2. Make it meaningful
Your program name should evoke the transformation your clients can expect. It should be aspirational and inspire hope and possibility.
3. Avoid jargon
Jargon is off-putting to many people, so steer clear of industry-specific terms or acronyms. Remember, you want your program name to be accessible to as many people as possible.
4. Highlight the result you’re delivering
Your program name should make it clear what result clients can expect. For example, “Six-Figure Business Academy” tells potential clients that the program is about making more money.
5. Make it memorable
Your program name should be catchy and memorable. A great way to do this is to play with alliteration or create a pun.
Words to Use When Naming Your Coaching Program
Sometimes, you need help finding just the right word. Here are a few to get you started:
- Breakthrough
- Success
- Transformation
- Leverage
- Masterclass
- System
- Blueprint
- Method
- Challenge
- Accelerator
- Framework
More Tips for Naming Your Coaching Program
1. Brainstorm with a friend
Get a second opinion (or three!) by brainstorming program names with friends or colleagues. They might have insights you haven’t considered.
2. Test it out
Once you’ve narrowed down your list of potential names, test them out on a small group of people. See how they react and what they think the name means. This can help you fine-tune your final choice.
3. Make sure someone else isn’t already using it
Before you settle on a name, do a quick search online to make sure someone else isn’t already using it. You don’t want to accidentally step on anyone’s toes.
When in doubt, keep it simple and don’t overthink it. The most important thing is to get started and start making a difference in the lives of your clients.
With these considerations in mind, take some time to brainstorm potential names for your coaching program. Once you’ve got a few options, test them out on friends and family to see which ones resonate the
